Sony Bravia 9 75" 4K Smart TV - Black | K75XR90PU

Our brightest 4K ever

Our flagship Mini LED TV and brightest 4K ever delivers pictures full of unparalleled brightness and incomparably beautiful colours. See all the action come vividly to life, perfectly matched by sound including the world's first Beam Tweeter in a TV. A truly unforgettable cinematic experience.

The flagship. Our brightest ever 4K Bravia delivers supreme contrast for the ultimate, most authentic cinematic experience.

Cinema - Your home. Your cinema

Every detail, every colour, exactly as the creator intended. Bravia captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. Bravia helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Bring the cinematic experience home, enjoy movies included with Bravia

A huge number of movies are waiting for you. With Bravia technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

Sony Pictures Core Brings the Cinematic Experience Home

This is how you were meant to enjoy movies. Sony Pictures Core Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

Watch Netflix in studio quality, automatically optimised

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video bring the movie theatre experience to your home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

Immersive movie experience

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievably atmospheric and immersive viewing experience.

IMAX Enhanced sound with DTS:X

You can enjoy a truly cinematic experience with select Disney+ titles on Bravia and Bravia Theatre, powered by IMAX Enhanced technology.

Picture - Unparalleled brightness, incomparably beautiful colours

Step into a new realm of realism. Unlike other TVs, our expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.

As bright as nature, dazzling and vibrant worlds

Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.

Definitive contrast. Professional monitor core technology

Experience a new era in contrast. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs precisely for truly authentic contrast.

Over a billion vivid, real-world colours

See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Crystal clear pictures. With AI technology

Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.

Unmatched realism with XR Processor and AI technology

Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Beautiful colours. Any angle. Any environment

Everywhere’s the best seat. With X-Anti Reflection, pictures are clearer with less reflection and glare. X-Wide Angle keeps pictures looking as beautiful from the sides as they do from the centre.

Bring cinematic pictures home

Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

Sound - Our most cinematic sound. World’s first TV with Beam Tweeter

Immerse yourself in expansive cinema-like sound. With the world’s first up-firing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.

Theatre-like surround, pictures and sound in harmony

Feel like you're in the cinema. Acoustic Multi-Audio+ with Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.

Unprecedented overhead surround sound with Beam Tweeter

Sound without boundaries. Our Beam Tweeter projects sound upwards, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.

Crystal clear voice. With AI technology

No more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.

Home Entertainment - With Bravia Theatre, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing Bravia with Bravia Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.

All-round cinematic, go beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Sound precisely matches what's on screen

Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use Bravia as a centre speaker so that sound comes from the screen rather than just the soundbar.

Crystal clear voice. With AI technology

No more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or Bravia Theatre U with Bravia for spatial surround. Works with some Sony Headphones too.

Control your Bravia Theatre effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the Bravia Quick Settings menu.

Sony | Bravia Connect app

Control Bravia and Bravia Theatre from your smartphone. With the Bravia Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

HDMI connection. Easier for everyone

Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Smart - Entertainment you love. With help from Google

Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.

Everything you stream. All on one screen

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Content

• Over 10,000 apps and games, straight to your TV

Bring the cinematic experience home, enjoy movies included with Bravia

Instantly enjoy top movies with SONY PICTURES CORE. Your Bravia TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

Sony Pictures Core brings the cinematic experience home

This is how you were meant to enjoy movies. Sony Pictures Core Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

Watch Netflix in studio quality, automatically optimised

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video bring studio pictures home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

IMAX Enhanced sound by DTS:X

You can enjoy a truly cinematic experience with select Disney+ titles on Bravia and Bravia Theatre, powered by IMAX Enhanced technology.

Immersive movie experience

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.

Stay tuned. Stay calm

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Control

Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of Bravia. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Apple Fitness+. Now on Bravia

Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your Bravia with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

More intuitive. Modern interface

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

Camera

Best seat. Anywhere. Anytime

Wherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, Bravia Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.

Auto Power Saving

Saves energy. With Bravia Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Camera covered, privacy protected

One swipe protects your privacy. Simply use the switch on top of Bravia Cam to close the camera cover. Attaching and detaching Bravia Cam is so easy.

Remote

Eco Remote. Easy to find, clean and use anytime

Truly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80%40 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.

Design - Harmonic Presence. Blends in naturally

Everything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.

One Slate. Perfect from everywhere

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience. The steel stand bends inwards for a beautiful look from every angle.

Vibration finish. Harmonises with your home

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and Bravia Theatre.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack Bravia Theatre on top of the stand and it virtually disappears.

Multi-purpose stand fits your style

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Clutter-free from every angle

No unsightly cables trailing across tabletops. The rear cover and cable holders keep wires neatly hidden for a clutter-free look from the front, back and sides.

Game - Play Like Never Before

Bravia captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion.

Perfect for PlayStation️5

Be right at the heart of the action with Bravia. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

Bravia automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream PlayStation games to your Bravia

Control your PlayStation remotely wherever you have a compatible Bravia connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Dolby Vision for gaming. Supported

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

Environment & Accessibility - Love the planet, smart for all

Bravia is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

Environment

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. Bravia helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Keep brightness. Save Power

Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.

Check your eco settings. See your power usage

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency

Easy to find, clean and use anytime. Made with recycled plastic

Truly multifunctional. Our compact and rechargeable premium remote uses approximately 80% recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.

Beautiful design. Made durable. With less virgin plastic

Sony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60% while maintaining durability. This TV also uses recycled materials for optical parts and 48% less plastic in its packaging.

An industry first. Adopts marine biodegradable material for packaging

Our packaging is sensitive to the environment. We’re the first electronics manufacturer to include a packaging material made of marine biodegradable material.

Less packaging. Less CO2

Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

Accessibility

Accessibility for all, whatever your needs

Technology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.

Initiatives at Sony

Sony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.

Talkback and text magnification functions

Talkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.

Hands-free operation, including video searches

Users of Bravia with Google Assistant built-in can simply say "OK Google" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the Bravia itself, such as turning it on or off or changing the volume.

Accessible for all

To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the Bravia Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.

Crystal clear voice. With AI technology

No more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetooth connection from other devices.

Colour inversion

Invert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.

Accessibility shortcut

Accessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.

Menu timeout function

Menu Timeout can be used to extend the display time of a notification.

Closed caption

Closed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.

Volume preset. No more loud surprises

The Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.

Key Features:

• Chromecast Built-in
• Apple Airplay
• Apple Homekit
• Bravia Sync (Including HDMI-CEC)
• Anti Reflection (x-anti Reflection)
• High Peak Luminance
• Eco Dashboard
• Electronic Program Guide (EPG)
• Control Menu
• Internet Browser
• On/Off Timer
• Sleep Timer
• Teletext
• Auto Calibration with Calman
• Auto HDR Tone Mapping
• Auto Genre Picture Mode
• Power Saving Mode / Back Light Off Mode
• Dynamic Backlight Control
• Cl+
• Screen Reader
• Audio Description (Audio Key)
• Colour Inversion
• Text Magnification
• Accessibility Shortcut
• Voice Search
• Menu Timeout Setting
• Power-on Volume Settings
• Talkback
• Switch Access

Box Contains:

• AC Power Cord
• Batteries
• Operating Instructions
• Quick Setup Guide
• Remote Control
• Table Top Stand
• USB Type-C Cable
• Voice Remote Control