{"product_id":"sony-bravia-xr-a90k-48-4k-smart-tv-titanium-black-xr48a90ku","title":"Sony Bravia XR A90K 48\" 4K Smart TV - Titanium Black | XR48A90KU","description":"\u003ch2\u003eKey Features:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eIntelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.\u003c\/li\u003e \u003cli\u003eTake your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5\u003c\/li\u003e \u003cli\u003eGet the advantage in high-performance gaming with 4K\/120,10 VRR,11 ALLM as specified in HDMI 2.1\u003c\/li\u003e \u003cli\u003eImmersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro\u003c\/li\u003e \u003cli\u003eBillions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro\u003c\/li\u003e \u003cli\u003eGoogle TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support\u003c\/li\u003e \u003cli\u003eEnjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app\u003c\/li\u003e \u003cli\u003eExperience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode\u003c\/li\u003e \u003cli\u003eHear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos\u003c\/li\u003e \u003cli\u003eSee blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology\u003c\/li\u003e \u003cli\u003eBring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling\u003c\/li\u003e \u003cli\u003eMulti-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar\u003c\/li\u003e \u003cli\u003eWith the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment\u003c\/li\u003e \u003cli\u003eRedesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eBeauty of OLED in a compact size, perfect for gaming\u003c\/h2\u003e \u003cp\u003eEnjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR. Take your gaming to a whole new level of immersion, even in a smaller size.\u003c\/p\u003e \u003ch2\u003eNext generation picture and sound with Cognitive Intelligence\u003c\/h2\u003e \u003cp\u003eTake vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.\u003c\/p\u003e \u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e \u003cp\u003eOur Cognitive Processor XR analyzes visual information and enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. With XR OLED Contrast Pro, color and contrast are boosted in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness.\u003c\/p\u003e \u003ch2\u003eCompact TV for gaming, immersive picture and sound\u003c\/h2\u003e \u003cp\u003eThe compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.\u003c\/p\u003e \u003ch2\u003eScreen is the speaker, pictures and sound in harmony\u003c\/h2\u003e \u003cp\u003eAcoustic Surface Audio＋ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.\u003c\/p\u003e \u003ch2\u003eHands-free help from Google\u003c\/h2\u003e \u003cp\u003eWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, \"Hey Google, what should I watch?\". Even get answers on screen, control smart home devices, and more.\u003c\/p\u003e \u003ch2\u003eRenew, recycle and reduce, designed for the environment\u003c\/h2\u003e \u003cp\u003eOur BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.\u003c\/p\u003e \u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e \u003cp\u003eXR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.\u003c\/p\u003e \u003ch2\u003eA wide color spectrum for real-world shades and hues\u003c\/h2\u003e \u003cp\u003ePowered by our Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.\u003c\/p\u003e \u003ch2\u003eRecreating lost texture, all your content upscaled to 4K\u003c\/h2\u003e \u003cp\u003eWith XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.\u003c\/p\u003e \u003ch2\u003eIntelligent motion processing for smooth, fast-moving action\u003c\/h2\u003e \u003cp\u003ePowered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.\u003c\/p\u003e \u003ch2\u003eBeautiful colors from any angle\u003c\/h2\u003e \u003cp\u003eWatching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.\u003c\/p\u003e \u003ch2\u003eScreen is the speaker, sound follows pictures precisely\u003c\/h2\u003e \u003cp\u003eSound comes directly from the screen with Acoustic Surface Audio＋. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center subwoofer boosts bass for truly immersive cinematic sound at home.\u003c\/p\u003e \u003ch2\u003eAll your entertainment upscaled to 3D surround sound\u003c\/h2\u003e \u003cp\u003eWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e \u003ch2\u003eVoice Zoom 2 enhances voices for clearer dialogue\u003c\/h2\u003e \u003cp\u003eHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.\u003c\/p\u003e \u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e \u003cp\u003eTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).\u003c\/p\u003e \u003ch2\u003eSupreme picture and sound, whatever the environment\u003c\/h2\u003e \u003cp\u003eSit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensor automatically adjusts picture and sound to your environment.\u003c\/p\u003e \u003ch2\u003eStep up to even better viewing, optimized with BRAVIA CAM\u003c\/h2\u003e \u003cp\u003eConnect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.\u003c\/p\u003e \u003ch2\u003eDiscover new ways to enjoy TV with BRAVIA CAM\u003c\/h2\u003e \u003cp\u003eYou're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There’s also video chat, gesture controls, and other new experiences waiting to be explored.\u003c\/p\u003e \u003ch2\u003eEnjoy video chat with friends and family on the big screen\u003c\/h2\u003e \u003cp\u003eCatch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.\u003c\/p\u003e \u003ch2\u003eWhat you want to watch, all in one place\u003c\/h2\u003e \u003cp\u003eEasily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.\u003c\/p\u003e \u003ch2\u003eJust for you\u003c\/h2\u003e \u003cp\u003eDiscover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.\u003c\/p\u003e \u003ch2\u003eEasily control your smart home\u003c\/h2\u003e \u003cp\u003eUse your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.\u003c\/p\u003e \u003ch2\u003eSupersize your smartphone favorites\u003c\/h2\u003e \u003cp\u003eQuickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.\u003c\/p\u003e \u003ch2\u003eSimple and premium remote, easy to use even in darkness\u003c\/h2\u003e \u003cp\u003eWe've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.\u003c\/p\u003e \u003ch2\u003eEasily find your lost remote with your voice\u003c\/h2\u003e \u003cp\u003eNever lose your remote behind sofa cushions again. With the Finder function, you simply need to say \"Hey Google, find my remote\" or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.\u003c\/p\u003e \u003ch2\u003eEasy to wipe, always stays clean\u003c\/h2\u003e \u003cp\u003eDesigned with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.\u003c\/p\u003e \u003ch2\u003eControl all your devices with one smart remote\u003c\/h2\u003e \u003cp\u003eAll your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.\u003c\/p\u003e \u003ch2\u003eVersatile One Slate design immerses you in the action\u003c\/h2\u003e \u003cp\u003eOur minimalist One Slate design with Metal Flush Surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.\u003c\/p\u003e \u003ch2\u003eEasily adjustable premium stand for desktops\u003c\/h2\u003e \u003cp\u003eA versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.\u003c\/p\u003e \u003ch2\u003eMetal Flush Surface for immersive viewing\u003c\/h2\u003e \u003cp\u003eThe premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.\u003c\/p\u003e \u003ch2\u003eAluminum Center Plate, luxurious look and feel\u003c\/h2\u003e \u003cp\u003eOur metal finish stand has been designed to perfectly match the TV and harmonizes with your room and decor.\u003c\/p\u003e \u003ch2\u003eEven more studio quality entertainment, as the creator intended\u003c\/h2\u003e \u003cp\u003eWith a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even professionally calibrate it for use in production edits.\u003c\/p\u003e \u003ch2\u003eWatch Netflix in studio quality, automatically optimized\u003c\/h2\u003e \u003cp\u003eEnjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.\u003c\/p\u003e \u003ch2\u003eOptimizing picture for all your favorite content\u003c\/h2\u003e \u003cp\u003eEnjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":56498850234708,"sku":"XR48A90KU","price":1449.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9371\/8612\/files\/XR48A90KU-1.png?v=1784365443","url":"https:\/\/nicoudo.com\/products\/sony-bravia-xr-a90k-48-4k-smart-tv-titanium-black-xr48a90ku","provider":"NICOUDO","version":"1.0","type":"link"}