{"product_id":"sony-bravia-xr-55-4k-smart-tv-dark-silver-xr55x90lu","title":"Sony Bravia XR 55\" 4K Smart TV - Dark Silver | XR55X90LU","description":"\u003ch2\u003eAmazing brightness. Piercing contrast\u003c\/h2\u003e \u003cp\u003eVivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR.\u003c\/p\u003e \u003ch2\u003eIntense contrast,feel the depth\u003c\/h2\u003e \u003cp\u003eCognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.\u003c\/p\u003e \u003ch2\u003eSound harmonised. Pictures synchronised\u003c\/h2\u003e \u003cp\u003eWhatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action.\u003c\/p\u003e \u003ch2\u003eGame time. Be invincible\u003c\/h2\u003e \u003cp\u003eOur BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation?5 console for absolute immersion.\u003c\/p\u003e \u003ch2\u003eDesigned slim. Machined in metal\u003c\/h2\u003e \u003cp\u003eSleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.\u003c\/p\u003e \u003ch2\u003eContrast intensified.Depth amplified\u003c\/h2\u003e \u003cp\u003eXR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.\u003c\/p\u003e \u003ch2\u003eExtended colour volume, now see every shade and hue\u003c\/h2\u003e \u003cp\u003eOver a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR, XR Triluminos Pro with a wide colour spectrum delivers natural shades in every detail.\u003c\/p\u003e \u003ch2\u003eEverything upscaled close to 4K quality\u003c\/h2\u003e \u003cp\u003eWhatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.\u003c\/p\u003e \u003ch2\u003eLess noise. Less blur. More clarity in every picture\u003c\/h2\u003e \u003cp\u003eXR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.\u003c\/p\u003e \u003ch2\u003eIntelligent motion processing for fast-moving, blur-free scenes\u003c\/h2\u003e \u003cp\u003eBy analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.\u003c\/p\u003e \u003ch2\u003eSynchronised. Sound and picture harmony\u003c\/h2\u003e \u003cp\u003eHear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.\u003c\/p\u003e \u003ch2\u003eWhat you hear matches what you see\u003c\/h2\u003e \u003cp\u003eWith Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.\u003c\/p\u003e \u003ch2\u003eAll your entertainment upscaled to 3D surround sound\u003c\/h2\u003e \u003cp\u003eXR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e \u003ch2\u003eClear Voice.Precise dialogue\u003c\/h2\u003e \u003cp\u003eVoice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.\u003c\/p\u003e \u003ch2\u003eAcoustic Center Sync\u003c\/h2\u003e \u003cp\u003eWith Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.\u003c\/p\u003e \u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e \u003cp\u003eTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.\u003c\/p\u003e \u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e \u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e \u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e \u003cp\u003eBRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e \u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e \u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e \u003ch2\u003eWhat you want to watch all in one place\u003c\/h2\u003e \u003cp\u003eBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e \u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e \u003cp\u003eExplore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.\u003c\/p\u003e \u003ch2\u003eJust use your voice to control your TV with help from Google\u003c\/h2\u003e \u003cp\u003eYour TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google\" to get started.\u003c\/p\u003e \u003ch2\u003eControl your smart home with help from Google\u003c\/h2\u003e \u003cp\u003eUse your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.\u003c\/p\u003e \u003ch2\u003eEasy to wipe,always stays clean\u003c\/h2\u003e \u003cp\u003eSay goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.\u003c\/p\u003e \u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e \u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e \u003ch2\u003eProximity Alert\u003c\/h2\u003e \u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e \u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e \u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM.\u003c\/p\u003e \u003ch2\u003eOptimising brightness and power consumption\u003c\/h2\u003e \u003cp\u003eAmbient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.\u003c\/p\u003e \u003ch2\u003eAll your eco in one place\u003c\/h2\u003e \u003cp\u003eThe Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.\u003c\/p\u003e \u003ch2\u003eBeautiful design. Made durable. With less virgin plastic\u003c\/h2\u003e \u003cp\u003eSony-developed SORPLAS recycled plastics are used in our TVs to minimise virgin plastics, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, our new packaging uses around 45 less plastic volume.\u003c\/p\u003e \u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e \u003cp\u003eOur new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e \u003ch2\u003eSeamless Edge.Almost no bezel.\u003c\/h2\u003e \u003cp\u003eDesigned in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.\u003c\/p\u003e \u003ch2\u003ePrestige 3-way stand, stylish and versatile\u003c\/h2\u003e \u003cp\u003eA 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.\u003c\/p\u003e \u003ch2\u003e2-way stand,smart and versatile\u003c\/h2\u003e \u003cp\u003eChoose from a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.\u003c\/p\u003e \u003ch2\u003eAluminium Slim Wedged Stand\u003c\/h2\u003e \u003cp\u003eThe stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.\u003c\/p\u003e \u003ch2\u003eKey Features:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eAuto Low Latency Mode (ALLM)\u003c\/li\u003e \u003cli\u003eHDCP2.3\u003c\/li\u003e \u003cli\u003eHDMI Audio Return Channel (ARC)\u003c\/li\u003e \u003cli\u003eVariable Refresh Rate (VRR)\u003c\/li\u003e \u003cli\u003eUSB HDD Recording\u003c\/li\u003e \u003cli\u003eApple Homekit\u003c\/li\u003e \u003cli\u003eChromecast Built-In\u003c\/li\u003e \u003cli\u003eApple Airplay\u003c\/li\u003e \u003cli\u003eBravia Sync (Including HDMI-CEC)\u003c\/li\u003e \u003cli\u003eNetflix Calibrated Mode\u003c\/li\u003e \u003cli\u003eBravia Core Calibrated Mode\u003c\/li\u003e \u003cli\u003eXR Clear Image\u003c\/li\u003e \u003cli\u003eVoice Zoom 2\u003c\/li\u003e \u003cli\u003eDTS Digital Surround\u003c\/li\u003e \u003cli\u003eDolby Audio, Dolby Atmos\u003c\/li\u003e \u003cli\u003eAuto Calibration with CalMAN\u003c\/li\u003e \u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e \u003cli\u003eEco Friendly\u003c\/li\u003e \u003cli\u003eInternet Browser\u003c\/li\u003e \u003cli\u003eBuilt-In Mic Switch\u003c\/li\u003e \u003cli\u003eOn\/Off Timer\u003c\/li\u003e \u003cli\u003eControl Menu\u003c\/li\u003e \u003cli\u003eEco Dashboard\u003c\/li\u003e \u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e \u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e \u003cli\u003eScreen Reader\u003c\/li\u003e \u003cli\u003eAccessibility Shortcut\u003c\/li\u003e \u003cli\u003eText Magnification\u003c\/li\u003e \u003cli\u003eAudio Description (Audio key)\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eBox Contains:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eTable Top Stand\u003c\/li\u003e \u003cli\u003eVoice Remote Control\u003c\/li\u003e \u003cli\u003eRemote Control\u003c\/li\u003e \u003cli\u003eBatteries\u003c\/li\u003e \u003cli\u003eAC Power Cord\u003c\/li\u003e \u003cli\u003eOperating Instructions\u003c\/li\u003e \u003cli\u003eQuick Setup Guide\u003c\/li\u003e \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":56498843189588,"sku":"XR55X90LU","price":1399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9371\/8612\/files\/XR55X90LU-1.jpg?v=1784365362","url":"https:\/\/nicoudo.com\/products\/sony-bravia-xr-55-4k-smart-tv-dark-silver-xr55x90lu","provider":"NICOUDO","version":"1.0","type":"link"}