{"product_id":"sony-bravia-8-55-4k-smart-tv-dark-silver-k55xr80pu","title":"Sony Bravia 8 55\" 4K Smart TV - Dark Silver | K55XR80PU","description":"\u003ch2\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/Sony_TV_WBW_1500x250_f96534a0-1f05-4f4f-b04c-c8f80c2707cf.jpg?v=1780990224\" alt=\"\"\u003e \u003c\/h2\u003e\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e \u003ch2\u003eSeamlessly blends into your wall\u003c\/h2\u003e \u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e \u003ch2\u003eVibration finish. Harmonises with your home.\u003c\/h2\u003e \u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e \u003ch2\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h2\u003e \u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e \u003ch2\u003eMulti-purpose stand fits your style\u003c\/h2\u003e \u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e \u003ch2\u003eClutter-free from every angle\u003c\/h2\u003e \u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e \u003ch2\u003eBeautiful colours from any angle\u003c\/h2\u003e \u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e \u003ch2\u003eBring cinematic pictures home\u003c\/h2\u003e \u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e \u003ch2\u003eCrystal clear voice. Precise dialogue.\u003c\/h2\u003e \u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e \u003ch2\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h2\u003e \u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e \u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e \u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e \u003ch2\u003eControl your BRAVIA Theatre effortlessly\u003c\/h2\u003e \u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e \u003ch2\u003eSony | BRAVIA Connect app\u003c\/h2\u003e \u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e \u003ch2\u003eHDMI connection. Easier for everyone.\u003c\/h2\u003e \u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e \u003ch2\u003eSingle view, simultaneous sound\u003c\/h2\u003e \u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e \u003ch2\u003eEverything you stream. All on one screen.\u003c\/h2\u003e \u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e \u003ch2\u003eIMAX Enhanced sound by DTS:X\u003c\/h2\u003e \u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e \u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e \u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e \u003ch2\u003eSONY PICTURES CORE brings the cinematic experience home\u003c\/h2\u003e \u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e \u003ch2\u003eWatch Netflix in studio quality, automatically optimised\u003c\/h2\u003e \u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003c\/p\u003e \u003ch2\u003eSony and Prime Video bring studio pictures home\u003c\/h2\u003e \u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\u003c\/p\u003e \u003ch2\u003eImmersive movie experience\u003c\/h2\u003e \u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.\u003c\/p\u003e \u003ch2\u003eStay tuned. Stay calm.\u003c\/h2\u003e \u003cp\u003eSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\u003c\/p\u003e \u003ch2\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h2\u003e \u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say \"Hey Google\" to get started.\u003c\/p\u003e \u003ch2\u003eConnect with your Alexa\u003c\/h2\u003e \u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e \u003ch2\u003eChromecast built-in\u003c\/h2\u003e \u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e \u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e \u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e \u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e \u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e \u003ch2\u003eApple Fitness+. Now on BRAVIA.\u003c\/h2\u003e \u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e \u003ch2\u003eMore intuitive. Modern interface.\u003c\/h2\u003e \u003cp\u003eFinding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.\u003c\/p\u003e \u003ch2\u003eBest seat. Anywhere. Anytime.\u003c\/h2\u003e \u003cp\u003eWherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.\u003c\/p\u003e \u003ch2\u003eAuto Power Saving\u003c\/h2\u003e \u003cp\u003eSaves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.\u003c\/p\u003e \u003ch2\u003eProximity Alert\u003c\/h2\u003e \u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e \u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e \u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e \u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e \u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.\u003c\/p\u003e \u003ch2\u003eCamera covered, privacy protected\u003c\/h2\u003e \u003cp\u003eOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.\u003c\/p\u003e \u003ch2\u003eEco Remote. Easy to find, clean and use anytime.\u003c\/h2\u003e \u003cp\u003eTruly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.\u003c\/p\u003e \u003ch2\u003eBalancing environment and entertainment\u003c\/h2\u003e \u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e \u003ch2\u003eCheck your eco settings. See your power usage.\u003c\/h2\u003e \u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e \u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e \u003cp\u003eDesigned to be sustainable. Our compact premium Eco Remote uses approximately 80 recycled plastic.\u003c\/p\u003e \u003ch2\u003eBeautiful design. Made durable. With less virgin plastic.\u003c\/h2\u003e \u003cp\u003eSony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.\u003c\/p\u003e \u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e \u003cp\u003eOur packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e \u003ch2\u003ePerfect for PlayStation? 5\u003c\/h2\u003e \u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e \u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e \u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e \u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e \u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e \u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e \u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e \u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e \u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e \u003ch2\u003eDolby Vision for gaming. Supported.\u003c\/h2\u003e \u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e \u003ch2\u003eVarious features in HDMI 2.1\u003c\/h2\u003e \u003cp\u003eWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e \u003ch2\u003eInformation on security updates\u003c\/h2\u003e \u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":56498849415508,"sku":"K55XR80PU","price":1599.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9371\/8612\/files\/K55XR80PU-1_17832ff9-27fe-4869-a42e-033437622733.jpg?v=1784365434","url":"https:\/\/nicoudo.com\/products\/sony-bravia-8-55-4k-smart-tv-dark-silver-k55xr80pu","provider":"NICOUDO","version":"1.0","type":"link"}