{"product_id":"sony-bravia-5-55-4k-smart-tv-black-k55xr55b-uka","title":"Sony Bravia 5 55\" 4K Smart TV - Black | K55XR55B.UKA","description":"\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/Sony_TV_WBW_1500x250_f96534a0-1f05-4f4f-b04c-c8f80c2707cf.jpg?v=1780990224\" alt=\"\"\u003e\u003c\/h2\u003e\u003cp\u003eTransform your living room into a cinematic experience with the Sony BRAVIA 5 55\" TV, featuring an advanced Mini LED display. Thousands of precisely controlled mini LEDs—powered by XR Backlight Master Drive—deliver stunning contrast with deep blacks, refined shadow detail, and vivid highlights. Sound matches the picture with Acoustic Multi-Audio technology, which transforms the screen into the speaker itself. Audio comes directly from the action, making scenes feel more immersive—so even in intense moments, like a chaotic battle, you'll hear every clash and whisper with pinpoint accuracy.\u003c\/p\u003e \u003ch2\u003eCinema-like contrast in every scene\u003c\/h2\u003e \u003cp\u003eSee lifelike 4K detail and striking contrast in every scene – exactly as the movie creator intended - with our XR Backlight Master Drive. It’s the same technology that is used in professional movie master monitors! Acoustic Multi Audio turns the screen into a speaker, just like a cinema screen, so you can see and hear the movie creator’s original intent.\u003c\/p\u003e \u003ch2\u003eJust how the movie creators intended you to see\u003c\/h2\u003e \u003cp\u003eGreat brightness and true contrast uncover depth and detail that would otherwise be missed.\u003c\/p\u003e \u003ch2\u003eVivid colour and true contrast\u003c\/h2\u003e \u003cp\u003eWith over a billion colours, from dark shades and bright hues that convey real scenes.\u003c\/p\u003e \u003ch2\u003eLess blur, smooth action\u003c\/h2\u003e \u003cp\u003eXR Motion Clarity reduces blur and enhances clarity, for bright, flawless images at any speed.\u003c\/p\u003e \u003ch2\u003eComplete package for home cinema\u003c\/h2\u003e \u003cp\u003eWith Dolby Vision \/ Atmos, DTS:X, IMAX Enhanced, and Studio Calibrated Modes by Netflix, and more.\u003c\/p\u003e \u003ch2\u003eMovies included on BRAVIA 5\u003c\/h2\u003e \u003cp\u003eFrom the latest blockbusters to classics, redeem 10 movies and 24 months of unlimited streaming.\u003c\/p\u003e \u003ch2\u003eDiscover how AI powers our technology\u003c\/h2\u003e \u003ch3\u003eUnmatched realism with our AI-powered XR processor\u003c\/h3\u003e \u003cp\u003ePowered for precision. Our AI recognition system featured in our XR processor detects scenes with greater accuracy, optimising the picture for deeper realism.\u003c\/p\u003e \u003ch3\u003eAI recognition, for better sound\u003c\/h3\u003e \u003cp\u003eNo more muffled voices. AI machine learning recognises human dialogue and amplifies or reduces the volume to its optimum.\u003c\/p\u003e \u003ch2\u003eSound-from-screen, just like at the cinema\u003c\/h2\u003e \u003cp\u003eUnlike other TVs, BRAVIA 5 has sound positioning tweeters that allow sound to come from where it’s happening on-screen, for the ultimate cinematic immersion.\u003c\/p\u003e \u003ch2\u003eTurn your TV into the centre speaker\u003c\/h2\u003e \u003cp\u003eWith a Sony soundbar, both the TV and compatible bar deliver precision-matched sound for ultimate immersion.\u003c\/p\u003e \u003ch2\u003eEverything gets the surround sound treatment\u003c\/h2\u003e \u003cp\u003eEven 2ch audio is upscaled to 5.1.2ch quality, surrounding you in the stadium atmosphere at home.\u003c\/p\u003e \u003ch2\u003eAdjust voice volume without affecting other sound\u003c\/h2\u003e \u003cp\u003eWith Voice Zoom 3, you can dial up and down the dialogue to suit your preference —whether it’s hearing the sports commentary more clearly or immersing yourself in the crowd’s energy.\u003c\/p\u003e \u003ch2\u003eWith hands-free Voice Search\u003c\/h2\u003e \u003cp\u003eAccess over 10,000 apps and more, with your voice. You don’t even need to find the remote!\u003c\/p\u003e \u003ch2\u003eWatch smartphone content on the big screen\u003c\/h2\u003e \u003cp\u003eFeaturing both Google Cast and Apple AirPlay, easily stream or cast your favourite content.\u003c\/p\u003e \u003ch2\u003eFlexible 2-way stand\u003c\/h2\u003e \u003cp\u003eWith our flexible stand you can switch from the standard position to the soundbar position to fit your soundbar. The narrow stand also means it fits on narrower furniture!\u003c\/p\u003e \u003ch2\u003eDo more with your TV\u003c\/h2\u003e \u003cp\u003eWith BRAVIA Cam, take video calls, enjoy optimised pictures and sound, gesture control, and more.\u003c\/p\u003e \u003ch2\u003eUnlock exclusive features with your PlayStation 5\u003c\/h2\u003e \u003cp\u003eGame Mode is automatically activated to minimise lag, maximise responsiveness, and beat the enemy.\u003c\/p\u003e \u003ch2\u003eCatch more detail in high contrast scenes\u003c\/h2\u003e \u003cp\u003eSee crucial details and stunning colours, even in the brightest and darkest parts of the screen.\u003c\/p\u003e \u003ch2\u003eAccess your PlayStation remotely\u003c\/h2\u003e \u003cp\u003eNo need to move your console from room-to-room. With Remote Play, you could even play from a friend’s house without having to move it there!\u003c\/p\u003e \u003ch2\u003eAll your gaming essentials in one place\u003c\/h2\u003e \u003cp\u003eCustomise your game with Motion Blur Reduction, a Black Equalizer to brighten your screen, and more!\u003c\/p\u003e \u003ch2\u003eSmooth, responsive gameplay\u003c\/h2\u003e \u003cp\u003eIncludes 4K\/120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).\u003c\/p\u003e \u003ch2\u003eSave on your energy bills\u003c\/h2\u003e \u003cp\u003eOur Eco Dashboard11 allows you to easily monitor and manage your energy settings.\u003c\/p\u003e \u003ch2\u003eSimple to use\u003c\/h2\u003e \u003cp\u003eQuick access buttons make life easy. The remote is made from at approximately 80% recycled materials too.\u003c\/p\u003e \u003ch2\u003ePartly made with recycled plastic\u003c\/h2\u003e \u003cp\u003eTo reduce the use of virgin plastic, our TV is partly made with recycled plastic.\u003c\/p\u003e \u003ch2\u003eAccessibility Features:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eScreen reader\u003c\/li\u003e \u003cli\u003eAudio description\u003c\/li\u003e \u003cli\u003eClosed captions (Digital)\u003c\/li\u003e \u003cli\u003eText magnification\u003c\/li\u003e \u003cli\u003eAccessibility shortcut\u003c\/li\u003e \u003cli\u003eVoice search\u003c\/li\u003e \u003cli\u003eAccessible initial setup with TalkBack\u003c\/li\u003e \u003cli\u003eMenu timeout settings\u003c\/li\u003e \u003cli\u003ePower-on volume settings\u003c\/li\u003e \u003cli\u003eTalkBack\u003c\/li\u003e \u003cli\u003eSwitch Access\u003c\/li\u003e \u003cli\u003eInitial setup with TalkBack\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eKey Features:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eAcoustic Centre Sync: Pair with a compatible Sony soundbar to turn your BRAVIA 5 into a centre speaker for perfectly balanced audio across your setup\u003c\/li\u003e \u003cli\u003eCinematic Surround Sound: Dolby Atmos and DTS:X technologies deliver immersive, multi-dimensional sound that puts you right in the heart of the action\u003c\/li\u003e \u003cli\u003eIMAX Enhanced \u0026amp; Dolby Vision: Enjoy blockbuster visuals with rich detail and dynamic contrast, just as the filmmakers intended\u003c\/li\u003e \u003cli\u003eSony Pictures Core: Access expertly calibrated, creator-true movies for an authentic viewing experience\u003c\/li\u003e \u003cli\u003eGoogle TV Built-In: Dive into over 40,000 movies and shows and explore 10,000+ apps and games, all from one intuitive platform\u003c\/li\u003e \u003cli\u003eGaming Ready: With 4K\/120 fps, VRR, and ALLM, plus quick access to settings via Game Menu 2, it's built for next-gen gaming performance\u003c\/li\u003e \u003cli\u003eS-Master Digital Amplifier\u003c\/li\u003e \u003cli\u003eSound Positioning Tweeter\u003c\/li\u003e \u003cli\u003eX-Balanced Speaker\u003c\/li\u003e \u003cli\u003eVertical Surround Engine\u003c\/li\u003e \u003cli\u003eAuto Surround\u003c\/li\u003e \u003cli\u003eS-Force Front Surround\u003c\/li\u003e \u003cli\u003eVoice Zoom 3\u003c\/li\u003e \u003cli\u003eAmbient brightness sensor\u003c\/li\u003e \u003cli\u003eSleep timer\u003c\/li\u003e \u003cli\u003eParental lock\u003c\/li\u003e \u003cli\u003eFlush surface bezel\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eBox Contains:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eSony BRAVIA 5 K55XR55B.UKA 55\" Smart 4K Ultra HD HDR LED TV\u003c\/li\u003e \u003cli\u003eVoice remote control\u003c\/li\u003e \u003cli\u003eRemote control\u003c\/li\u003e \u003cli\u003eBatteries\u003c\/li\u003e \u003cli\u003eAC power cord\u003c\/li\u003e \u003cli\u003eOperating instructions\u003c\/li\u003e \u003cli\u003eQuick setup guide\u003c\/li\u003e \u003cli\u003eTable-top stand\u003c\/li\u003e \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":56498813862228,"sku":"K55XR55B.UKA","price":1299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9371\/8612\/files\/K55XR55B.UKA-1_121be16e-8caf-4656-8647-801bab8f52d9.jpg?v=1784365001","url":"https:\/\/nicoudo.com\/products\/sony-bravia-5-55-4k-smart-tv-black-k55xr55b-uka","provider":"NICOUDO","version":"1.0","type":"link"}