{"product_id":"lg-ur78-65-4k-uhd-led-smart-tv-black-65ur78006lk-aek","title":"LG UR78 65\" 4K UHD LED Smart TV - Black | 65UR78006LK.AEK","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.did.ie\/collections\/lg-tvs?display=list\u0026amp;pf_t_promotion=Promotion%3A+LG+10%25+OFF\" title=\"LG 10% off\"\u003e\u003c\/a\u003e\u003c\/div\u003e \u003ch3 style=\"text-align: left;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003eLG UR78 65 inch 4K Smart UHD TV\u003c\/span\u003e\u003cbr\u003e \u003c\/h3\u003e \u003cdiv style=\"text-align: start;\"\u003e \u003cdiv\u003e \u003ch2\u003ekey Features:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eVivid colour and remarkable detail with 4K HDR10 Pro\u003c\/li\u003e \u003cli\u003eA smarter viewing experience with the α5 AI Processor 4K Gen5\u003c\/li\u003e \u003cli\u003eSmart Functionality, including ThinQ AI and WebOS\u003c\/li\u003e \u003cli\u003eStreaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eReveal the Last Detail\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eLG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eNote: HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.\u003c\/p\u003e \u003ch2\u003eTake Charge of Quality\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eα5 AI Processor 4K Gen5\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe α5 AI Processor 4K Gen5, delivers a truly powerful experience that's tailored to fit your preferences.\u003c\/p\u003e \u003ch2\u003eRedefine Scale of 4K\u003c\/h2\u003e \u003cp\u003eWatch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.\u003c\/p\u003e \u003ch2\u003eAI Brightness Control\u003c\/h2\u003e \u003cp\u003eAI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting\u003c\/p\u003e \u003ch2\u003eSee UHD TV on a Whole New Scale\u003c\/h2\u003e \u003cp\u003eExperience your favourite content up-close with an ultra-big 4K UHD TV.\u003c\/p\u003e \u003ch2\u003eThe Perfect Fit for Full Sound\u003c\/h2\u003e \u003cp\u003ePair up all you love to watch with crystal-clear sound—the way it was meant to be heard.\u003c\/p\u003e \u003ch2\u003eWOW Interface\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eDiversified Settings\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWhen connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMagic Remote control shown, available to purchase seperately. Standard remote supplied with this model.\u003c\/li\u003e \u003cli\u003eThis feature is only supported on 2023 TV models. Support varies by model\u003c\/li\u003e \u003cli\u003eFeature support varies by LG Soundbar model\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ewebOS 23 new Home\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eTailored to Your Liking\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFrom your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.\u003c\/p\u003e \u003ch2\u003eMy Profile\u003c\/h2\u003e \u003cp\u003eGet tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.\u003c\/p\u003e \u003ch2\u003eQuick Card\u003c\/h2\u003e \u003cp\u003ereate dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.\u003c\/p\u003e \u003ch2\u003eSmart Assistant \u0026amp; Connectivity\u003c\/h2\u003e \u003cp\u003eLG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.\u003c\/p\u003e \u003ch2\u003eCinema-Like Immersion at Home\u003c\/h2\u003e \u003cp\u003eWatch in 4K and enjoy a viewing experience like the ones in the cinema.\u003c\/p\u003e \u003ch2\u003eFILMMAKER MODE\u003c\/h2\u003e \u003cp\u003eSupport for FILMMAKER MODE may vary by country.\u003c\/p\u003e \u003ch2\u003eEntertainment\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eEndless Content On Demand\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eEasily enjoy content from the biggest streaming platforms directly on LG UHD TV.\u003c\/p\u003e \u003ch2\u003eAAA Gaming Begins Here\u003c\/h2\u003e \u003cp\u003eTransform your experience with fast, smooth gaming and feel like you're truly immersed in the game.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGame Optimizer\u003c\/li\u003e \u003cli\u003eHGiG\u003c\/li\u003e \u003cli\u003eCloud Game\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eGame Optimizer \u0026amp; Dashboard\u003c\/h2\u003e \u003cp\u003eFind all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.\u003c\/p\u003e \u003ch2\u003eSustainability\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eGreener for Better\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eLG UHD TV's redesigned packaging uses single colour printing and a recyclable box.\u003c\/p\u003e \u003ch2\u003eOther Features:\u003c\/h2\u003e \u003ch2\u003ePicture (Display)\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eDisplay Type: \u003c\/strong\u003e4K UHD LED\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDisplay Resolution: \u003c\/strong\u003e4K Ultra HD (3,840 x 2,160)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eBacklight Type: \u003c\/strong\u003eDirect\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eRefresh Rate: \u003c\/strong\u003e50Hz Native\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePicture (Processing)\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003ePicture Processor: \u003c\/strong\u003eα5 AI Processor 4K Gen6\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAI Upscaling: \u003c\/strong\u003e4K Upscaling\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAI Brightness Control: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eHDR (High Dynamic Range): \u003c\/strong\u003eHDR10 \/ HLG\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFILMMAKER MODE: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDynamic Tone Mapping: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePicture Mode: \u003c\/strong\u003e9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ISF Bright Room, ISF Dark Room)\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eGaming\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eHGIG Mode: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eGame Optimiser: \u003c\/strong\u003eYes (Game Dashboard)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eALLM (Auto Low Latency Mode): \u003c\/strong\u003eYes\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eSmart TV\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eOperating System (OS): \u003c\/strong\u003ewebOS 23\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eThinQ: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIntelligent Voice Recognition: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eMagic Remote Control: \u003c\/strong\u003eBuilt-In\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eWorks with Apple Airplay2: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSmartphone Remote App: \u003c\/strong\u003eYes (LG ThinQ)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFull Web Browser: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eLG Channels: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eWho.Where.What?: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSports Alert: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFamily Settings: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eUSB Camera Compatible: \u003c\/strong\u003eYes\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eAudio\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eAudio Output: \u003c\/strong\u003e20W\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSpeaker System: \u003c\/strong\u003e2.0 channel\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSpeaker Direction: \u003c\/strong\u003eDown Firing\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAI Sound: \u003c\/strong\u003eAI Sound Pro (Virtual 5.1 Up-mix)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eClear Voice Pro: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAI Acoustic Tuning: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eLG Sound Sync: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSound Mode Share: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSimultaneous Audio Output: \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eBluetooth Surround Ready: \u003c\/strong\u003eYes (2 Way Playback)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAudio Codec: \u003c\/strong\u003eAC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eConnectivity\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eHDMI Input: \u003c\/strong\u003ex3 (supports 4K 120Hz, VRR, ALLM as specified in HDMI 2.1 on all ports)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSimplink (HDMI CEC): \u003c\/strong\u003eYes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eHDMI Audio Return Channel: \u003c\/strong\u003eeARC (HDMI 2)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eUSB Input: 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\u003ch2\u003ePower\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003ePower Supply (Voltage, Hz): \u003c\/strong\u003eAC 100~240V 50-60Hz\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eStandby Power Consumption: \u003c\/strong\u003eUnder 0.5W\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eAccessories Included:\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eRemote: \u003c\/strong\u003eStandard Remote\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eRemote Control Batteries: \u003c\/strong\u003eYes (AA x 2)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePower Cable: \u003c\/strong\u003eYes (Detachable)\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"LG","offers":[{"title":"Default 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